Bibendum 

   
I’m giving up my period looking Dunlops and plumping for a pair a sleek new Michelins. Pilots to be precise. Mounted to new alloy rims laced with shiny stainless steel spokes. These are gonna stick to the roads like clarts on my Doc Martens…

 
One of the oldest trademarks is the Michelin Man also known as Bibendum (from Horace’s Odes “Nunc est Bibendum!” – Now is the time to drink! Originally with cigar in mouth wearing pince-nez, he reminds me a bit like The cartoonist Giles’ grandma…

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